Privacy Policy
Last Updated: January 2026
Glass House Newcastle ("we," "us," or "our") operates the glasshousenewcastle.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features and functionality.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We collect information in the following ways:
- Personally Identifiable Information: Name, email address, telephone number, and other contact details you voluntarily provide through forms or enquiries.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: Persistent and session-based cookies that track your preferences and behaviour on our site.
- Usage Data: Information about how you interact with our content, including links clicked and time spent on pages.
- Location Data: Approximate geographic location derived from IP address (used for compliance and analytics).
How We Use Information
We use collected information for the following purposes:
- Affiliate tracking and commission attribution related to Betway and partner operators.
- Analytics and statistical analysis to understand user behaviour and improve website performance.
- Site optimisation and enhancement of user experience.
- Compliance with UK gambling regulations and responsible gambling measures.
- Fraud detection and security purposes.
- Marketing and promotional communications (with your consent).
Cookie Policy
Our website uses cookies to enhance functionality and gather analytics. Types of cookies include:
- Essential Cookies: Required for website operation and security.
- Analytics Cookies: Monitor user behaviour and site performance (Google Analytics, similar services).
- Affiliate Tracking Cookies: Track referrals to Betway and affiliated operators for commission purposes.
- Advertising/Marketing Cookies: Personalise content and track marketing effectiveness.
Opt-Out Options: You can control cookies through your browser settings or opt out of analytics via the cookie consent banner displayed on first visit. Note that disabling essential cookies may limit website functionality.
Third-Party Links
Our website contains links to third-party gambling operators (including Betway) and affiliate partners. We do not control, and are not responsible for, the privacy practices of external websites. We recommend reviewing the privacy policies of any linked operator before providing personal information or creating accounts.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Restrict how we use your data.
- Right to Data Portability: Request your data in a structured, portable format.
- Right to Object: Object to processing for marketing, analytics, or profiling purposes.
- Right to Lodge a Complaint: Report concerns to the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, typically:
- Affiliate Data: Retained for 7 years for tax and regulatory compliance.
- Analytics Data: Retained for 26 months or as per analytics provider settings.
- Contact/Enquiry Data: Retained for 3 years unless you request deletion earlier.
- Cookies: Session cookies deleted upon browser closure; persistent cookies expire per their settings (typically 12 months).
Contact Us
For privacy concerns, data access requests, or to exercise your rights, please contact:
Glass House Newcastle
Email: [email protected]
Website: glasshousenewcastle.co.uk
We aim to respond to all data subject requests within 30 days. If you believe your privacy rights have been violated, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This website is for informational purposes only. We are not affiliated with the UK Gambling Commission in a regulatory capacity, but operate in compliance with UK gambling advertising standards and responsible gambling principles.